Visit your store and look for the Love Your Produce Manager™ signs to vote and enter!
Week 1 – Asian Specialties (April 8-14)
2-hour sampling event: Saturday, April 14*
Week 2 – Specialty Veggies (April 15-21)
2-hour sampling event: Saturday, April 21*
Week 3 – Specialty Fruit (April 22-28)
2-hour sampling event: Saturday, April 28*
Week 4 – Latin Specialties (April 23-May 5)
2-hour sampling event: Saturday, May 5*
*Contact your local store for sampling time.
WHY ARE PRODUCE MANAGERS UNSUNG HEROES?
- Your Produce Manager is your connection to fresh. He or she can help guide you to the freshest, best offering from Mother Nature each season. Look at your Produce Manager as a source of valuable information – your Fresh Advisor. Get to know your friendly neighborhood Produce Manager. You can usually find him or her in the Produce Department early weekday mornings.
IT ALL STARTS WITH THE PRODUCE MANAGER
- 50 years ago a shopper walked into a Salt Lake City supermarket and asked the Produce Manager for “Chinese Gooseberries.” The Produce Manager asked his buyer, and the buyer contacted specialty produce purveyor, Frieda Caplan, who had just received the first U.S. Shipment of Chinese Gooseberries – aka Kiwifruit!
- If that Produce Manager hadn’t asked, Kiwifruit might not be the well-known and loved fruit it is today. Frieda Caplan, founder of Frieda’s Specialty Produce Company, calls this “The Power of One.” This is why Frieda’s wants to encourage shoppers everywhere to LOVE their Produce Managers! Talk to them. Ask them about what’s in season, what tastes good. If you can’t find something, request it! After 50 years, it still starts with the Produce Manager.
50 YEARS OF FRESH
- Frieda’s is celebrating its 50th anniversary in 2012. Along with introducing the Kiwifruit, the company has played a key role in introducing many other specialty fruits and veggies to U.S. supermarkets. Spaghetti Squash, Cherimoyas, Habanero Chiles, Sunchokes®, Black Garlic, and many others. Frieda’s brings the world’s variety to your local supermarket, and your Produce Manager serves it up.