Capitalize on California Citrus

Plan now to take advantage of good quality and steady supply from California

Frieda's Specialty Produce - California Citrus

Los Alamitos, CA (November 2017) – California citrus season is underway, and Frieda’s Specialty Produce offers selling solutions and a suite of products for a successful winter citrus program.

“Frieda’s is bringing on more citrus growers each season to increase our volume and variety of products,” said Alex Jackson Berkley, senior account manager at Frieda’s. “Not only are we able to offer a reliable source of supply, we are also able to provide solutions for easy selling at the retail level.”

Frieda’s offers a special program set for January through March, featuring top sellers such as “adorable” kumquats, key limes, and Meyer, pink, and seedless lemons in easy-to-merchandise pouches. Along with blood and Cara Cara oranges, mandarin varieties, pummelos, and Ugli®/uniq fruit, Frieda’s has a line of unique citrus items like Buddha’s Hand citron, sweet limes, limequats, and calamondin (calamansi) that are growing in popularity in the culinary world.

“Citrus is a category that provides inspiration for consumers during the winter months,” says Berkley. “With a limited season and many options, you can keep consumers on their toes with citrus.”

Call Frieda’s account managers today to pre-book and plan your winter citrus program.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

Pickled Cocktail Onions

Pickled Cocktail Onions

Fresh pearl onions give this classic pickle the crunch you can’t get from the frozen stuff. Add these tangy pearls to your cheese platter or drop one into your next martini!

Ingredients

1 10-ounce bags white, red, and gold pearl onions, trimmed and peeled
3 whole cloves
1 teaspoon fennel seeds
1 teaspoon coriander seeds
Zest of half a lemon, peeled into strips
3/4 cup water
3/4 cup white vinegar
1 1/2 tablespoon sugar
1 teaspoon kosher salt

Special equipment: 1-pint jar

Steps

Add onions, cloves, fennel, coriander, and lemon zest strips to a jar. In a small saucepan, combine water, vinegar, sugar, and salt, and bring to a boil, stirring until the sugar is dissolved. Pour the brine into the jar to cover the onions. Let cool. Seal the jar, and gently flip to mix all the ingredients together. Store the jars in the refrigerator for up to 3 weeks.

Stock Up on Trending Fall Favorite Stokes Purple® Sweet Potatoes

Popular purple tubers and other purple produce are in demand for holiday feasts

Frieda's Specialty Produce - Purple is the New Orange

Los Alamitos, CA (November 2017) – Everyone is looking for these Instagram-famous Stokes Purple® sweet potatoes for their fall feasts. Draw shoppers in to your produce department with a big, beautiful sweet potato display featuring these purple-skinned tubers.

“Our retail partners say the best time of year to promote Stokes Purple® sweet potatoes is the weeks leading up to Thanksgiving,” said Alex Jackson Berkley, senior account manager at Frieda’s Specialty Produce. “With sweet potatoes remaining a trendy and staple produce item, and shoppers looking to add color to the Thanksgiving table, Stokes Purple® sweet potatoes will sell out for the holiday.

“Conventional Stokes Purple® sweet potatoes can be merchandised with other sweet potatoes, and the organic ones can be in the organic section,” said Berkley. “Purple deserves a place at the holiday table.” Add purple cauliflower, purple asparagus, baby purple potatoes, and radicchio to round out the holiday purple vegetable set.

Other popular volume holiday items from Frieda’s include fingerling and baby potatoes, Frieda’s Star Spangled Spuds, ginger, shallots, blood oranges, Fuyu persimmons, and Green Dragon apples.

(Turkey) Trot over to the phone and call a Frieda’s account manager to book your holiday orders today.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.

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Boost Winter Sales with Specialty Citrus

Good fall supply from the Southern Hemisphere to smooth transition to strong California season

Frieda's Specialty Produce - Winter Citrus

Los Alamitos, CA (October 2017) – It may be getting cold outside, but produce sales can stay hot with winter citrus. Shoppers will be looking for the sunshiny color and bright flavor of citrus, from tiny kumquats to giant pummelos.

“We have good supplies of citrus from the Southern Hemisphere already coming in, and California has just started,” said Alex Jackson Berkley, senior account manager of Frieda’s Specialty Produce. “It’s never too early to start planning your specialty citrus program for the winter months.”

Top citrus sellers include Cara Cara and blood oranges; Meyer, pink, and seedless lemons; and mandarin varieties.

“The items that create excitement are our high-flavor citrus varieties like Tahitian pummelos, sweet limes, and mandarinquats,” said Berkley. “We’ve noticed shoppers are more informed about unique citrus varieties—it’s so much more than navel oranges and lemons now.”

As a trends spotter, Frieda’s team predicts a slight bump in demand for blood oranges. “Our phones have been ringing with consumer magazines looking for blood oranges for their winter issues. October through December is the time to make sure you’re always well stocked with blood oranges.”

Call your Frieda’s account managers to book your citrus program today.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.