Family Business Magazine Features Frieda’s Specialty Produce

The Caplan women discuss past, present, and future of the company

Frieda's Specialty Produce - Family Business Magazine July August 2017

Los Alamitos, CA (July 2017) – The Philadelphia-based national publication Family Business Magazine featured Frieda’s Specialty Produce in its July/August cover story, highlighting the company’s trailblazing history and continued success.

In “A Fruitful Female Partnership at Frieda’s,” author Hedda T. Schupak writes about Frieda’s family dynamics, work-life balance, current vision, and future plans for the specialty produce company co-owned by president and CEO Karen Caplan and vice-president and COO Jackie Caplan Wiggins.

“Sisters Karen Caplan and Jackie Caplan Wiggins have grown Frieda’s, the pioneering specialty produce wholesaler, since taking over from Frieda Caplan, their mother. Now that Karen’s daughter Alex [Jackson Berkley] has joined the business, they’re beginning to contemplate the next transition,” wrote Schupak in the introduction to her exclusive interview with the Caplan women.

“We’re in discussion now on succession planning…what our options are for leadership of the company,” said Karen per the article.

As a senior account manager, Berkley talked about her current position and working toward taking the over the reins in the future. “I’m on the path and would be good at it,” she told Schupak. But for right now, “I’m trying to grow the business and push our numbers forward and to be a good leader, family member, and employee.”

The current issue of Family Business is available via paid subscription, or pay-per-issue. Past issues are available for free.

The Philadelphia-based Family Business Magazine is the preeminent magazine and digital media publisher dedicated to multi-generational family companies, providing the latest news, trends and in-depth interviews, how-to articles and handbooks with more than 7,500 active paid circulation and 10,000 e-newsletter subscribers.

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.