Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

Mercury in Retrograde

On the way home from the airport last week, my sister Jackie and I heard a news story on the radio about McAfee anti-virus software causing hundreds of computers to crash around the world. We looked at each other, smiled, and said simultaneously, “Mercury is in retrograde.” In astrology, Mercury goes retrograde three or four times a year, and each retrograde period usually lasts for about three weeks. During this time, the planet Mercury appears to be moving backwards in the sky, and strange things happen. It is sometimes called … Continue reading

Something fresh for Cinco de Mayo

Living here in Southern California, Cinco de Mayo is promoted and celebrated widely. Admittedly, those of us in the food business joke that beer companies like Budweiser and the chips and guacamole folks have made it into a bigger holiday than it may have been previously. (Just as Hallmark has made Mother’s Day and Valentine’s Day into bigger holidays.) Regardless, it’s always interesting to know about the history behind these holidays. Cinco de Mayo is NOT Mexican Independence Day. That is on September 16. Cinco de Mayo – the 5th … Continue reading

Where do your grapes come from?

OK, I admit it. I am one of those shoppers. When deciding whether or not to buy grapes at my local supermarket, I sneak a sample. I always hope no one is looking when I grab a red or green grape to see if they are sweet or tart. So far, I have not been caught. We are so lucky that we can now find grapes all year-round in our produce departments. Did you know that here in Southern California, at this time of year (April), our grapes are most … Continue reading

Please Be Safe!

I think the biggest fear all parents have when their kids go off to college is their access to excessive drinking. I know it is my fear. Both my sister and I have our eldest young adult at college, and the last couple weeks have been very sad for us. You see, a young man who attended Cal Poly-San Luis Obispo was killed two weeks ago. He was just 21 years old. He was out on a Saturday night and probably had too much to drink. He decided to walk … Continue reading