Riding on the Metro

I am a second generation Angelena, born and raised in Southern California. Even though I have lived here all my life, I discovered a part of L.A. that I never knew was there. And that is the amazing Metro rapid transit system, based out of Union Station, in downtown L.A. (or, as it is now referred to, “DTLA”). Even though the most frequent complaint about Southern California is our lack of a rapid transit system, you can see from this diagram that we apparently do have an amazing system. In fact, LA Metro is the third most comprehensive system in the country. I was intrigued when I received an invitation to attend a Metro Art Tour this past Saturday. Continue Reading

Information Overload

Information overload – that’s what my nephew, Frankie, said to his dad (Doug). “Dad, how can I possibly keep up with what’s going on in the world – it’s all too much. Isn’t there one place I can go to keep up on what’s happening?” That was two years ago, when Frankie was a junior in high school. As luck would have it, my brother-in-law Doug was at a doctor’s office a few weeks later, and as he thumbed through the obligatory stack of magazines, he saw a publication titled, … Continue reading

Get that New Zealand Feeling

“Get That New Zealand Feeling” was the name of one of Frieda’s first trade advertising campaigns. After we began marketing the Kiwifruit from New Zealand, we were introduced to many other fruits from the land down under. Passion FruitThose purple egg-shaped fruits came first. I remember my mom telling our customers, “Yes, it’s okay if they get wrinkled and moldy – that means they are ripe!” Well, I don’t know about the mold, but passion fruit definitely wrinkles when it ripens. The best way I’ve described the flavor is that … Continue reading

Staying Connected

Many years ago, I was invited to sit on a board of advisors of a small marketing firm, called M/S Database Marketing. My company worked with them back in the 1990s to develop some of our “cutting edge” marketing. We didn’t realize how cutting edge it was, until Information Week magazine interviewed us in 1994 for an article called, “Who’d Eat a Blue Squash?” Joining me on this small board (there were two of us outsiders and the two owners), was Carl Terzian. Carl owns an innovative public relations firm … Continue reading

Watermelon Time: Hold the seeds, please

I am so glad that watermelons are “back in season.” Yes I know that they seem to be available all year round, but as my 16-year-old daughter Sophia has told me, “Mom, why do you keep buying watermelons in the winter? They don’t taste sweet – it’s not their season.” So, frankly, I avoid buying watermelons until the weather has warmed up. In the last two weeks I have purchased two seedless watermelons and it’s almost time to put them on my weekly shopping list. Seedless watermelons bring back such … Continue reading