Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

How to pick a good melon for July 4th

My kids think I am so annoying when we go shopping at our local supermarket. But I can’t help myself. If I see a shopper who’s having a difficult time picking a good melon or pineapple, I feel compelled to give them the information that my farmer friends have given me. So, how do you pick a good watermelon? First of all, you will always get better-tasting watermelons when they are at the PEAK of the domestic season. And that’s right now and for the rest of the summer! When … Continue reading

A Salad Bar in Every School

Are you happy with what your kids eat for breakfast or lunch? (I’m not). What if you could do something that would positively impact what they ate for lunch, and it didn’t involve you packing their lunch to make it happen? Well, with that in mind, I want to share with you an interesting, innovative and simple initiative that has been launched within the fresh produce industry. It’s called “A Salad Bar in Every School.” The general idea is to get companies and individuals to give money to schools to … Continue reading

A Taste of Heaven

A few years ago, one of my co-workers, Dorian, walked in my office with a few pieces of fruit and a bottle of Cholula Hot Sauce. He said, “You have to taste this.” Now, I really love hot sauce, but I could not imagine why I needed to try it with a piece of fruit. What he showed me that day has definitely become one of my seasonal favorites: Angelcots®. This white-fleshed apricot variety has such an amazing flavor and juiciness! The regular apricots I’ve had lately just don’t compare. … Continue reading

Color Me Strategically

For any man reading this post, please be patient with me and read the whole thing. I promise it will make sense by the end. Back in 1979, my sister Jackie took me to the home of one of her closest friends, Annette. Annette and her family lived in the hills of Saratoga, California, (near San Jose) in a beautiful Spanish home. Annette and most of her family had this gorgeous red hair, and as we sat around chatting, somehow the subject turned to what color clothes look best (or … Continue reading