Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

A Visit to Pearl Harbor

I would imagine that most of us were not around on December 7, 1941, a day that will live in infamy. That was the day that the Japanese bombed Pearl Harbor on the island of Oahu. The only reason that I know something about Pearl Harbor, is that when I took an oral interpretation class in 7th grade, I had to pick a speech and give it to the class. The speech I chose was that of President Franklin D. Roosevelt, given on December 8, 1941 to Congress. During our … Continue reading

How to Pick a Pineapple

While vacationing on Maui last week, we decided to take a day trip over to the island of Oahu. My husband Garry asked if I could get a private tour of the Dole Pineapple Plantation there, since I am a member of the produce industry. So, I emailed my longtime friend, Mike Cavallero, an executive with Dole, and he was kind enough to arrange a tour for us. (Garry read that over 1 million people visit the plantation every year and go through the biggest maze in the world.) It … Continue reading

Aloha from Maui

Being a West Coaster, Hawaii is a favorite vacation spot, and I feel very fortunate to be going there again this year! Garry and I and two other couples are going to spend a week on Maui this month. One of my favorite parts of the Hawaiian vacation is the food (no surprise there, I guess). When we arrive, I like to drive to the nearby Safeway and Star Markets in Lahaina and see how the produce looks. I always stock up on the local fresh fruits, like apple bananas, … Continue reading

Time for Fresh Figs

When I think of summertime, I can’t help but think about fresh figs. Most people think of fresh peaches or nectarines as symbols of summertime. But I was raised by the “Queen” of specialty produce, so of course summer would remind me of figs. Back in the early 1980s we were introduced to a small farmer by the name of Don Wessel. He and his family had a small fig farm near Visalia, California, and he shipped us the most beautiful yellow-greenish skinned figs – the Calmyrna variety. I remember … Continue reading