Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

Back To School Season

It’s amazing how fast time flies. It seems like just last week we were attending High School and College graduation parties and voila…now it’s back to school time. I was looking at my Facebook page this morning and saw that one of my friends was taking her daughter to her first day of school. Wow – the summer went fast. So what can we do differently this year, as school begins? If you are a parent (or grandparent) that has school age kids – can we talk about what the … Continue reading

I saw my first Pomegranate tree in 1958

I realize I am definitely dating myself on this one. But that was the year that my parents moved into their home in Los Alamitos, California. We had a huge backyard (I was almost three years old…so it looked like a ranch to me). My parents decided to plant fruit trees in our backyard…the entire back fence of our backyard was filled with Pomegranate trees (planted in between them were Guava trees…but that’s another story). As we grew up – of course the trees bore fruit. What to do with … Continue reading

Tools of Our Trade

Have you ever wondered how produce companies (like Frieda’s) evaluate fruit to see if “it’s good” when it arrives at their warehouse? Here’s a quick course on some of the tools we use: To tell how SWEET a piece of fruit really is, we use a Refractometer. A Refractometer measures the brix (or percentage of soluble solids, or sugar) of the fruit. Our Quality Control guru, John, uses the Refractometer whenever we receive any kind of fruit. To measure the brix, John will cut a piece of fruit and then … Continue reading

How long do you cook Corn on the cob?

Betsy and I left her house and were on our way to the gym to do our Bootcamp workout. During our short drive to the gym, we usually recap our days for each other (she’s an Executive Recruiter) and then talk about what we’re having for dinner. She informed me that she was making one of her favorite vegetables, “Corn on the Cob.” Thank goodness I wasn’t the one driving when she told me that she put the corn in a pot of boiling water and hoped it would be … Continue reading