Riding on the Metro

I am a second generation Angelena, born and raised in Southern California. Even though I have lived here all my life, I discovered a part of L.A. that I never knew was there. And that is the amazing Metro rapid transit system, based out of Union Station, in downtown L.A. (or, as it is now referred to, “DTLA”). Even though the most frequent complaint about Southern California is our lack of a rapid transit system, you can see from this diagram that we apparently do have an amazing system. In fact, LA Metro is the third most comprehensive system in the country. I was intrigued when I received an invitation to attend a Metro Art Tour this past Saturday. Continue Reading

Birthday cards and paying it forward

With the popularity of email, texting, Facebook and electronic greeting cards, you would think that the greeting card industry would be suffering. And with the hectic schedules we all have, who has time to go buy a greeting card? Well, I think the greeting card industry will continue to boom and here’s why: Deep down inside, people care about their friends, and for less than $5, you can make someone important in your life feel special and loved. And it can make you feel good, too! I saw this happen … Continue reading

Blueberries can be frustrating

I am addicted to fresh blueberries. Occasionally, I drive from store to store in search of fresh, plump, sweet berries, and sometimes I eat a whole 4-ounce container at one sitting. They make a great mid-morning snack! But lately there haven’t been good tasting berries in my stores, and I wanted to know why. So, I called my longtime business friend, Chris Martin (pictured here on the left with his brother Paul Martin). Chris is originally from New Zealand, but moved to the states more than 20 years ago and … Continue reading

Being best in show

I spent this past weekend in Orlando, Fla., attending the annual Produce Marketing Association (PMA) Fresh Summit Convention and Expo. I have been attending this annual produce industry expo since 1974 when I was a sophomore in college, and this year was Frieda’s 37th consecutive year of exhibiting. Planning for PMA is a year-long process for us. Right after one show ends, our team huddles for a “did well, do better” session where we document all the comments and make adjustments accordingly in preparation for the following year’s show. For … Continue reading

Sydney Harbour Bridge Climb

My daughter Alex did an internship this summer in Sydney, Australia. My good friend Michael Simonetta owns a wholesale produce company there and offered to employ Alex for six weeks. She had a great time and learned a lot while working there. A few weeks ago, I had the good fortune to travel to Sydney for a business meeting. So I asked Alex, “Is there any special tourist thing that I should do while I am there?” “You MUST do the Harbour Bridge Climb!” I have to admit when I … Continue reading