Flickr_Gauthier DELECROIX

Is ‘Networking’ a Bad Word?

I attend a lot of events. Many are for business, like the one I attended in San Francisco earlier this week—#BrandStorm. About 200, mostly strangers, gathered in a giant ballroom listening to interesting speakers and then moving to meal functions and breakout sessions over two days. Just before the second day’s morning session, many people were taking their seats around the room, arranging themselves at the round tables for 10. And I noticed something. I immediately put my things down, grabbed my coffee, and started moving around the room, saying hello to a few industry friends and familiar faces. If I didn’t know someone at a table, I smiled, and then introduced myself Continue Reading

Birthday cards and paying it forward

With the popularity of email, texting, Facebook and electronic greeting cards, you would think that the greeting card industry would be suffering. And with the hectic schedules we all have, who has time to go buy a greeting card? Well, I think the greeting card industry will continue to boom and here’s why: Deep down inside, people care about their friends, and for less than $5, you can make someone important in your life feel special and loved. And it can make you feel good, too! I saw this happen … Continue reading

Blueberries can be frustrating

I am addicted to fresh blueberries. Occasionally, I drive from store to store in search of fresh, plump, sweet berries, and sometimes I eat a whole 4-ounce container at one sitting. They make a great mid-morning snack! But lately there haven’t been good tasting berries in my stores, and I wanted to know why. So, I called my longtime business friend, Chris Martin (pictured here on the left with his brother Paul Martin). Chris is originally from New Zealand, but moved to the states more than 20 years ago and … Continue reading

Being best in show

I spent this past weekend in Orlando, Fla., attending the annual Produce Marketing Association (PMA) Fresh Summit Convention and Expo. I have been attending this annual produce industry expo since 1974 when I was a sophomore in college, and this year was Frieda’s 37th consecutive year of exhibiting. Planning for PMA is a year-long process for us. Right after one show ends, our team huddles for a “did well, do better” session where we document all the comments and make adjustments accordingly in preparation for the following year’s show. For … Continue reading

Sydney Harbour Bridge Climb

My daughter Alex did an internship this summer in Sydney, Australia. My good friend Michael Simonetta owns a wholesale produce company there and offered to employ Alex for six weeks. She had a great time and learned a lot while working there. A few weeks ago, I had the good fortune to travel to Sydney for a business meeting. So I asked Alex, “Is there any special tourist thing that I should do while I am there?” “You MUST do the Harbour Bridge Climb!” I have to admit when I … Continue reading