Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

Artisan Lettuce and why your comments matter

As I’ve shared before, the produce industry is not made up of fruits and vegetables. For me, it’s made up of personalities, families and friends. When I think of a particular fruit or vegetable, the first thing that comes to mind is the good friend or acquaintance who happens to grow it. And that is the case with a relatively new product, Artisan Lettuce. You’ve probably seen this product in your local produce department, sold near the rest of the salad greens. It’s a combination of green and red lettuces … Continue reading

Flashcarbs

No, that is not a typo. My daughter and I were getting our flu shots last week at our local Target store, and while we waited, I started wandering through the aisles. And that’s when I saw this small white box – about the size of a large deck of cards — with the title, “Flashcarbs®.” I was intrigued. Flashcarbs cards are a learning tool for people living with diabetes. I am guessing that McNeil Nutritionals, the company who makes them, realized that there was an opportunity to reach out … Continue reading

Mario Batali’s EATALY – OMG!

Photo credit: mrsdewinter, flickr Last week, I was in New York City for the first annual New York Produce Show. Yes, we have produce mini conventions all over the country and this one was amazing. Typically, regional produce organizations host one day expos, where vendors (produce sellers) from all over the country (primarily from growing regions like California, Texas, Florida, and Washington State), gather to show their produce to local retailers and chefs. Surprisingly, there has never been a produce show for the largest metropolitan area in the country…until last … Continue reading

Bees are on my mind

Bees seem to be everywhere for me this month. Here are three stories… First, take a close look at this photo. Yes, that man is covered with live bees. His name is Norman Gary and he is a retired beekeeper, entomology professor and researcher from the University of California, Davis. As I was reading through this month’s copy of California Farmer, I saw this article and was amazed. Like many people, I was stung by bees when I was young – actually I was stung 22 times by yellow jackets. … Continue reading