Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

Give yourself a “Meeting-ectomy”

Meeting-ectomy is a word I invented last summer. When I first said it to my daughter, Sophia, she pondered for a moment and said, “You got rid of your meetings?” Yes, I decided that I had too many meetings at work every day, and it actually prevented me from getting any meaningful work done. Do you feel that way sometimes? I got concerned about all my meetings when my co-worker, Aldo, told me that in business school, they call meetings “The Monster,” and warn graduates to beware of them when … Continue reading

Why lettuce prices are going up

Garry and I have a favorite local restaurant, called Preveza. The cuisine is Mediterranean, which means the menu has both an Italian and a Greek flair. The last time we dined there we chatted with the owner, Nicolas. I told him how much we enjoy the food and the service. I also told him that one of my favorite things about the restaurant was that I could tell they used whole head lettuce and cut it up themselves, instead of buying processed, pre-cut lettuce like many other restaurants. I love … Continue reading

Dining at Chez Panisse

Karen and Alice Waters at Chez Panisse Alice Waters is probably one of the most renowned chefs and restaurant owners in the world. She resides in Berkeley, California, and is one of the most delightful, genuine and authentic people on the planet, in my humble opinion. There appears to be a halo around her sincere, bubbly smile. I’m not sure when I first met Alice, but I believe it was at an American Institute of Food and Wine event in Santa Monica, California. Mom and I were there on a … Continue reading

My recent interview with The New Yorker

It was kind of scary yet exciting to have an interview with the infamous New Yorker magazine. Because our company is a resource about specialty produce, it’s not unusual for us to get calls several times a week for interviews. Last week was a busy one – I did an interview with both the Wall Street Journal (see the story here) and The New Yorker. New Yorker writer John called our company because he was doing a story on a tropical fruit. (I can’t tell you which one, as I … Continue reading