Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

Blood Oranges are in season

When my youngest daughter Sophia rants that “there is nothing to eat in this house,” I always ask her the same thing: “What fresh produce would you like me to buy for you?” This morning, I got the same answer she always gives me: “Bring me some Blood Oranges.” I was so excited… because this time, Blood Oranges are in season! “Blood” Orange is the general name for oranges with red flesh. They actually have varietal names like Moro, Tarocco and Sanguinello. Moro Blood Oranges are the most commonly grown … Continue reading

Your produce manager

  If you’re like me, you probably frequent two or three different grocery stores each week. But I do have a regular store where I buy my produce, and I bet you do, too. Do you know your produce manager? Have you ever spoken with him or her? I recommend you get acquainted! Having a relationship with your produce manager has its benefits! For example, if you are planning a party and want to be sure to have a special fruit or vegetable, if you know your produce manager, you … Continue reading

The new half a plate strategy

Did you know that two weeks ago, the USDA and Health and Human Services (HHS) released the 2010 Dietary Guidelines for Americans? This may sound like a non-event for the average consumer, but it actually was a monumental announcement. For the first time, these once-every-5-year guidelines, included a pretty strong message: “Make half your plate fruits and vegetables.” Of course, this is quite exciting for us in the fresh produce industry. But, what this means for the average American, is that they will have more healthy choices. For kids in … Continue reading

What I did on Valentine’s Day

(Sorry guys, in honor of V-Day, this one’s a bit of a chick blog.) My husband had to go out of town for a few days for a funeral, so I was home alone all weekend. On Sunday afternoon, I was trying to figure out what I should do on the “love, chocolate and roses holiday.” This was the first Valentine’s Day, in my recollection, that I was not expecting anything, and thus not disappointed with anything. And it was the perfect day to spend time with a few special … Continue reading