Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

Swiss Chard Tacos?

Photos: Gaber/Flickr Sounds crazy, huh? One of my coworkers, Mary, who goes to the Santa Monica Farmers Market for Frieda’s each Wednesday, always bring us back samples of the latest and greatest new fruits and vegetables she finds while exploring. (She also gets to hob knob with all of L.A.’s most famous and persnickety chefs and foodies.) Over the past few weeks she has brought us some beautiful specimens of Swiss Chard. Lately it has been the brightly colored Rainbow Chard. Each time she brings some to the office, I … Continue reading

My personal connection to Undercover Boss

You may not know this, but our family has a special relationship with the University of California at Riverside. It probably started more than 20 years ago, when my mother, Frieda, was asked to serve on the Chancellor’s Advisory Committee when Dr. Ray Orbach was Chancellor. Ray is a rocket scientist (for real), who became Chancellor and was so smart and reached out to the agricultural community in Southern California to make sure his university stayed relevant. He invited my mother to serve on his Chancellor’s Advisory Committee on Agriculture … Continue reading

My frustrating Kiwifruit experience

Happy, shiny Kiwifruit! Since it was my mother, Frieda, who introduced Kiwifruit to U.S. supermarkets, and we mention this all the time in our marketing, I have recently made a concerted effort to eat more fresh Kiwifruit. About two months ago, I bought a bag of organic California-grown Kiwifruit at my local market. The fruit had a slight give to it, and inside the plastic bag, they seemed to ripen up quickly and perfectly. I enjoyed every single one of them. Did you know that a plastic bag provides the … Continue reading

What I hate about email

Last week I was out of my office for two days. When I came back, my email “in basket” had grown to 246 new emails. Yes, you read correctly. I find it so unproductive to go through that many emails. Too many of them are what I classify as junk or unnecessary. You know what I mean: You were copied on a previous email, and someone decided to “reply all” instead of “reply.” I try NEVER to reply all. Someone replies to your email with an “OK” or “Thanks.” Really, … Continue reading