Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

Eat ’em like junk food

Did that headline catch your attention? Well, if you live in Syracuse, New York, or Cincinnati, Ohio, you probably know what I’m referring to. Bolthouse Farms, One of the two biggest carrot growers in California, decided they wanted to make a difference in their sales of baby carrots. And they have just completed marketing tests in those two geographical markets. Back in 1972, Frieda’s was one of the first companies to market baby carrots to grocery stores. Mike Yurosek, one of the growers my mom worked with, tried peeling and … Continue reading

Pastaless Lasagna?

Earlier this week, I attended the taping of a television show with my daughter, Alex, in the late afternoon. Instead of getting on the freeway and fighting the L.A. traffic at 5 p.m., we decided to grab a bite to eat in Santa Monica. One of my coworkers, Mary, is an expert on all things foodie, so I texted her for a recommendation. What came back was a flurry of ideas. I decided to go with her first suggestion: FIG Restaurant in Santa Monica. FIG is located inside the famed … Continue reading

A water-saving invention

I read a lot of publications, but one of the most interesting magazines I receive is California Farmer. I have quoted Editor Len Richardson a couple times before. (Read my previous posts here and here.) I was intrigued by Richardson’s December 2010 story about the Groasis Waterboxx, which was named by Popular Science magazine as one of the top inventions of 2010. Clearly our biggest challenge in feeding all the people on the planet is having enough water. Without sufficient water supplies, we cannot grow the crops we need. Or, … Continue reading

At the Farmers Market

Now that it’s summer and locally grown produce is plentiful, you have probably noticed more farmers markets around. There is a lovely “feel good” aspect to farmers markets. You can smell the fresh fruits and vegetables and the people selling the produce know “the story” and give out free samples. Farmers markets are also a great family outing. Some markets also sell crafts, fresh flowers, prepared foods and baked goods. Here in California, farmers markets are regulated. Market managers must ensure that only true farmers’ are selling produce that has … Continue reading