Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

Eating out and eating healthy

I often write about shopping in supermarket produce departments because that’s where most of us buy our fresh produce. But I am fully aware that about 50% of average American meals are consumed outside the home … That is, when we go out to eat. Whether it’s picking up coffee at Starbucks or McDonald’s on our way to work, grabbing a salad for lunch at a restaurant (because we were too busy to pack a lunch), or going out to dinner with our family or friends, most of us eat … Continue reading

It’s potato season!

As you shop at the grocery store each week, you may or may not have a sense of the seasons. If you are paying attention, you will notice that in late May through September, there are sizable displays of aromatic fresh tree fruits like peaches, nectarines, and pluots. In the next few weeks, those displays will be reduced or eliminated, as the California growing season ends. And taking their places will be all kinds of apples and pears. In late August and September, all across the country, apple harvest is … Continue reading

It is what it is

That’s the saying that my sister, Jackie, has adopted in the last few months. Back in early July, she was diagnosed with breast cancer (invasive ductal carcinoma). Fortunately, it is a slow-growing cancer and after seeing a team of doctors (an oncologist, a surgeon, a plastic surgeon, a radiologist and her regular ob/gyn), it was decided that she could delay her surgery for 2 months and spend almost two weeks in Kauai celebrating her 25th wedding anniversary with her husband Doug. Her surgery is this Tuesday, September 20. Well, let … Continue reading

In times of sadness

During the last two weeks, two of my closest girlfriends have lost a parent. Both Barbara’s mom and Vivian’s father were around 90 years old and had lived a long and happy life. Still, it does not make it any easier to lose a parent. So what do you do as a friend, when one of your friends has a death in the family? Many people don’t know what to do. They feel uncomfortable. They don’t know what to say. So, often times they stay away from their grieving friends. … Continue reading