Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

My sleepy little town of Seal Beach

I have lived in Seal Beach, California, since 1999. This small coastal town is located near the Queen Mary, between Long Beach and Huntington Beach (Surf City, USA). You may not have heard of our sleepy little town until about 3 weeks ago, on October 12. Sadly, you heard about Seal Beach because there was a senseless shooting spree at the Meritage Hair Salon in which eight people were killed. That afternoon, I was on a plane to Atlanta, traveling to one of the produce industry’s biggest trade shows. When … Continue reading

Try This, Not That

As I continue my travels around the United States visiting supermarkets, I’ve noticed how all the cooking ingredients that are used for the upcoming holidays are now located closer to the front of the store. And the displays are bigger. Pumpkin pie filling in cans, baking ingredients, bigger displays of potatoes and onions. All this has made me start to think about what I’m going to make for my family’s Thanksgiving dinner. Every year, about 25 members of my family and close friends gather at my house. We have the … Continue reading

The Wall Street Journal meets “Make Half Your Plate Fruits and Veggies”

Imagine my surprise when I picked up The Wall Street Journal last Thursday, October 20th and found that the entire front page of the Personal Journal section had a drawing of the produce department. Entitled “A Food Fight in the Produce Aisle,” the article quotes a few of our supermarket clients and talks about what a popular destination the produce department has become in American supermarkets. I often write about my favorite fruits and vegetables and occasionally I write about important trends affecting our food choices. But, what was so … Continue reading

How to have more convenience

Ever feel like you are on that hamster wheel of life? You know what I’m talking about. You get up in the morning and race around the house, grab a quick bite, and jump in your car. You speed to the office and begin your day by checking hundreds of emails, many of which are really spam, but you are forced to read anyway, and delete. After all those emails, then you begin your real work of the day. But you are starving, and down a quick donut or cookie … Continue reading