Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

Feeling Lucky?

At this time of year, we get kind of crazy in the office and sometimes use “Feeling Lucky?” as the subject line of our emails. While it certainly can get our recipients’ attention (if it doesn’t get spam-blocked), our real reason for this subject is that we sell Blackeyed Peas! You may know that it is a Southern tradition to eat Blackeyed Peas and “greens” on New Year’s Day to bring good luck and prosperity. The greens — mustard greens, turnip greens, dandelion greens or kale (all cooked in bacon … Continue reading

Ever wonder how that lemon got in your water glass?

I’m sure you never gave a thought to how you ended up with a piece of lemon in your water when you go out to a restaurant. You probably figured that it was always that way. Well, guess what? There is actually a person who came up with this idea. And his name is Joe. Me with Joe Stubbs and Mom (Frieda) Joe Stubbs. Retired executive in charge of foodservice sales for Sunkist Growers. I had lunch with Joe last week at our local delicatessen and it was so much … Continue reading

Happy Hanukkah and Seedless Lemons

This past weekend, I had 30 family members over for our annual Hanukkah Dinner. I always serve homemade latkes (potato pancakes) with applesauce and sour cream as part of the meal. In addition to the latkes, I like to make the applesauce from scratch. I have found that homemade applesauce is very easy to make. Actually, one of my favorite cookbook authors, and personal friend, is Joan Nathan. Her cookbook, Joan Nathan’s Jewish Holiday Cookbook, is my “go-to” reference guide for preparing Hanukkah dinner. As I began to make her … Continue reading

Giving a true gift during the holidays

With only 10 days left until Christmas, many people are struggling to find the “perfect gift” for a family member or close friend. I don’t like the “mandatory” gift giving. You know what I mean. A friend of yours lets you know that they bought you a gift — putting you on notice that you better get them something too. Over the years, I have gotten much more pleasure from thoughtfully selecting a gift that reminds me of someone (even if it’s not for a special occasion), than buying a … Continue reading