Riding on the Metro

I am a second generation Angelena, born and raised in Southern California. Even though I have lived here all my life, I discovered a part of L.A. that I never knew was there. And that is the amazing Metro rapid transit system, based out of Union Station, in downtown L.A. (or, as it is now referred to, “DTLA”). Even though the most frequent complaint about Southern California is our lack of a rapid transit system, you can see from this diagram that we apparently do have an amazing system. In fact, LA Metro is the third most comprehensive system in the country. I was intrigued when I received an invitation to attend a Metro Art Tour this past Saturday. Continue Reading

My trip to the Caribbean

Sometimes I just want to count my lucky stars. About 10 years ago, I met a wonderful couple, Bert and Veronique. Our children went to elementary school together and we have become close friends. Every couple of years, in celebration of her birthday, Veronique likes to gather a few of her close girlfriends to travel to a far away destination to rest, relax and enjoy each others company. This year, her chosen destination was St. Kitts, which is a small island country located in the Caribbean. So, last week, I … Continue reading

The continuing saga of how we find new products

One of the most frequently asked questions we get at Frieda’s is, “How do you find new products? Do you travel the world searching for new fruits and veggies?” In today’s digital world, we don’t always have to travel the globe to find something new. Sometimes it finds us. Here is the story behind our latest discovery. Willette, a friend of Frieda’s and mine, is a world-renowned theatrical producer (Twist is her latest musical) and world traveler. Last month she was in Paris dining at a restaurant called Passeig 53. … Continue reading

Make your produce last longer

You purchase fresh fruits and vegetables with the best intentions. You plan to use up all the lettuce, broccoli, and strawberries before your next shopping trip — before they become old, stinky and inedible in your refrigerator. And then, your week gets the best of you. All of a sudden, your fresh produce is rotting produce and you have to throw it out. I have a solution to this problem! It all started about 12 years ago when I was first introduced to Peakfresh bags. The company’s founders had developed … Continue reading

My quick trip to Berlin

I was heading to Berlin last weekend for Fruit Logistica — the largest produce trade show in the world. More than 2500 companies from 84 countries exhibited — only 35 from the United States. But on Sunday morning, I found out that my flight to London had been cancelled. I decided to make the most of it. I let American Express find me an alternative flight to Berlin, which bypassed the snow and ice in England. I would be leaving a full 24 hours later, but that allowed me to … Continue reading