Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

Discover Fresh Turmeric

With the increasing popularity of Asian cuisine, and Indian curries in particular, you’re going to start hearing more about a spice called turmeric. Fresh turmeric root looks like an old russeted carrot. But when you break a piece open and smell it, you experience a wonderful aromatic and spicy essence. Turmeric also has a deep orange color and was once used as a dye – it can stain your hands, too.  A cousin to fresh ginger, turmeric is native to tropical South Asia. Like ginger, turmeric is technically a rhizome, … Continue reading

Today is World Water Day!

I get more than 250 emails a day. While they often overwhelm me, I eventually open them to see if they are relevant to me. This is why subject lines are so important. When you send an email, make sure you label the subject line appropriately. An email from the Jewish National Fund caught my attention: “Tomorrow is World Water Day – Change Begins with a Drop.” Water is the one commodity that we all have in common. As I mentioned in a previous blog post, Mark Twain said, ““Whiskey … Continue reading

Don’t believe everything you read on the Internet

I have learned this lesson many times over, and it doesn’t apply only to the Internet. I learned that even if it’s written in a newspaper, it is not always the truth. I learned that just because it’s on an Excel spreadsheet, it does not mean the numbers are correct. (Always verify the data and check the formulas.) I recently received a forwarded email from several friends, and the information did not seem accurate. The subject was, “The key to preventing moldy berries…is to wash them in vinegar.” My friends … Continue reading

Welcome to my gluten-free world

Like many people, I have discovered that I am allergic to wheat. When I eat anything with wheat in it (bread, pasta, etc), my stomach starts to hurt. So for the last few months, I have been extremely diligent about making food choices that exclude wheat, and a whole new world has opened up for me. It seems as if everywhere I turn, there are gluten-free alternatives available. I went to my local Fresh & Easy Neighborhood Market™ that just opened up and they have an entire gluten-free section. I … Continue reading