Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

Salad is the new main course

It felt so good to squeeze in a week of vacation. I asked my husband, Garry, to find a relaxing destination within driving distance since I am constantly traveling by plane. Hello Scottsdale, Arizona! I was pleasantly surprised to find some great restaurants here that allowed me to indulge my inner foodie. With food being my passion, I always challenge myself to have a new food experience wherever I go. But I was determined to maintain a healthy diet during 7 days of eating out. Our first find, Blanco Tacos … Continue reading

Which one is a sweet potato?

I was in my local Ralphs produce department, picking up my fresh fruits and veggies for the week, when I overheard someone ask, “Which one is a sweet potato?” Here is the photo of what they were looking at: As you can see, there are two kinds of sweet potatoes: one with dark pink skin (on the left) and one with blond skin (on the right). So, what’s the difference? It turns out that there are more than 6,500 different varieties of sweet potatoes around the world! The skin can … Continue reading

Watermelon season is finally here!

Watermelon is very popular at my house. Living with two picky eaters (husband Garry and daughter Sophia) keeps me on the lookout for ripe watermelon as they both love it. Sophia always reminds me that watermelons only taste good when it is “peak of season,” which is late spring, early summer. Every time I buy them outside that window, we are all disappointed with the flavor. A few weeks ago, I was eyeing the “personal-sized watermelons” from Dulcinea. Since I know the folks at Dulcinea, I am aware of the … Continue reading

Frieda Caplan is the perfect mother for me

I did not always feel that my mother, famed entrepreneur Frieda Rapoport Caplan, was the perfect mother. I found I was willing to share why I felt this way when the opportunity arose in the beginning of 2011. Maureen Ford had called and said she was putting together a collection of more than 100 stories from successful women about things that changed their lives. She was co-authoring the book with my longtime friend, Patty De Dominic, and all proceeds would benefit the Women’s Foundation of California. Patty is one of … Continue reading