Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

The beginning of my vegan journey

I have something very bold to announce (at least I think it’s bold!) I am going to start following a vegan diet. The definition of vegan is eating only a plant-based diet. No foods or products that come from an animal. No eggs, cheese (that one will be hard), meat, fish or dairy. You may be wondering why I have made this decision since I have never been a vegetarian or anything so extreme. Here is my thought process. It all started about 3 weeks ago, when my 48-year-old niece Jennifer came over for … Continue reading

Recipes for the kids

I was off to another produce show this past weekend in beautiful Monterey, California. The region around this seaside town – the Salinas Valley – is also known as the “salad bowl” because of the number of vegetables grown here. The produce show was part of the Produce Marketing Association’s annual foodservice conference where thousands of distributors, restaurants and schools meet up for inspiration. The conference allowed attendees to chat with growers, food suppliers, see and taste new products and visit with friends in the industry. But perhaps most importantly,  the conference … Continue reading

Local Produce Expo at Disney

There is quite a vibrant produce industry trade association based right here in Southern California. It’s called the Fresh Produce and Floral Council (FPFC) and it has been around since 1965. It was founded as a forum for buyers and sellers to get to know each other on a more personal level, and of course, before there was such a word as “networking,” that’s really what was needed.  My mom, Frieda, was one of the council’s first members, and when I was in high school I attended my first FPFC … Continue reading

How LinkedIn Are You?

Whether it’s Facebook, Twitter, Foursquare, Instagram or  QR codes we all know that “social media” is the buzz these days. Earlier this week I spoke to a group of business owners in Southern California (http://www.lbcc.edu/ERD/10000sb-index.cfm) and one of my topics was how to use LinkedIn effectively. I’ve always considered LinkedIn, “Facebook for business.” I feel that for the most part, Facebook is used to communicate and build your network in your personal life, but for business, LinkedIn is the place to be. For example, I knew that one of my … Continue reading