Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

Almonds are lower in calories than we thought!

How’s that for some good news? As a vegan, I often depend on whole, natural nuts as a source of protein. But, knowing they are also a source of fat and calories, I hesitate to eat too many. So, you can imagine how thrilled I was to read the September issue of California Farmer Magazine with the headline, “Almonds: 20% fewer calories than thought.” As it turns out, the way calories have been calculated is a 100 year-old process, known as the Atwater general factor system. You are probably familiar … Continue reading

Vegan Journey: Even The Wall Street Journal is talking about it

The Wall Street Journal is one of the most respected publications in the world. As a matter of fact, I have often noticed that what I hear on the local news is from The Wall Street Journal the day before. I have been interviewed by WSJ reporters and thought they were thorough, inquisitive and innovative in their thinking. So when my highly respected business colleague, Mindy, asked if I saw the article in today’s Wall Street Journal entitled, “Would we be healthier with a Vegan diet?” — I about fell off … Continue reading

Vegan Journey: My numbers are in

As you know, I decided to go vegan for the month of August to see what it was like. What I didn’t tell you was I coincidentally had my annual blood test on July 25, so, I’ve been able to measure the effect of following a whole food, plant-based diet on my body. I would say I’ve been 99.9 percent vegan, as there is a small chance there was butter in some steamed vegetable dishes I ordered at restaurants. Last Friday, I was a little nervous to go to my doctor to … Continue reading

Lessons from the rain cloud

Each day in Kauai my goal is to take a long walk. I love to exercise while on vacation and I have always enjoyed taking advantage of the time change and getting up early and walking long distances. My second day here, I decided to take a round-trip walk to the local grocery store, which is about 4 miles. In Kauai, it will always rain during the morning, so I tried to time my walk to avoid the rain. No such luck. Just as I reached mile 2 and was heading back, the … Continue reading