Riding on the Metro

I am a second generation Angelena, born and raised in Southern California. Even though I have lived here all my life, I discovered a part of L.A. that I never knew was there. And that is the amazing Metro rapid transit system, based out of Union Station, in downtown L.A. (or, as it is now referred to, “DTLA”). Even though the most frequent complaint about Southern California is our lack of a rapid transit system, you can see from this diagram that we apparently do have an amazing system. In fact, LA Metro is the third most comprehensive system in the country. I was intrigued when I received an invitation to attend a Metro Art Tour this past Saturday. Continue Reading

What’s new at Frieda’s? (Hint: It’s purple, of course)

Most people familiar with my company, Frieda’s, know that our signature color is PURPLE. We “chose” this color 50 years ago, when my mom, Frieda, was getting ready to open her business on the Los Angeles Produce Market. Frieda hired a painter to paint her business sign, and it turned out that the only color he had available was a pale lavender. So our first company sign was purple, and it stuck! (Too bad we didn’t have the foresight to trademark the color.) We have always been intrigued when a … Continue reading

Mayor Bloomberg and sugary drinks

Early last month, I reconnected with a high school friend of mine, Mindy. Turns out Mindy lives outside of New York City and is a highly respected Nutritionist and Registered Dietitian and does a lot of consulting in the food business (www.mindyhermann.com). So, when we had breakfast together last month — both of us ordered oatmeal and fresh fruit, of course — the first thing I asked her was, “So what do you think of Mayor Bloomberg’s plan to reduce the allowed size of sugary drinks in the city?” Being … Continue reading

Food, Photos and Pinterest

OK, so we all know about Facebook. For all you Facebook virgins, the way I describe it to my 89-year-old mother is, “It’s like a bulletin board. You post things you want to share on YOUR bulletin board, and those who you have chosen as YOUR Facebook friends can see what you’ve posted. And it’s updated 24/7.” Hard to believe, but I have many friends and business colleagues who are NOT on Facebook. It’s not until they want to share some good news, photos from a trip or reconnect with … Continue reading

Let’s Move Salad Bars to Schools

You have probably heard of First Lady Michelle Obama’s “Let’s Move” campaign. She’s made it her personal mission to combat obesity and end it within a generation. It’s actually scary to think about the fact that our kids generation will be the first to live shorter lives than their parents’ generation, all because they aren’t as healthy. This is not a just political cause, even thought it was started by the First Lady. Whether you are Democrat, Republican or Independent, I think you will agree this is an important issue. After … Continue reading