Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

What’s new at Frieda’s? (Hint: It’s purple, of course)

Most people familiar with my company, Frieda’s, know that our signature color is PURPLE. We “chose” this color 50 years ago, when my mom, Frieda, was getting ready to open her business on the Los Angeles Produce Market. Frieda hired a painter to paint her business sign, and it turned out that the only color he had available was a pale lavender. So our first company sign was purple, and it stuck! (Too bad we didn’t have the foresight to trademark the color.) We have always been intrigued when a … Continue reading

Mayor Bloomberg and sugary drinks

Early last month, I reconnected with a high school friend of mine, Mindy. Turns out Mindy lives outside of New York City and is a highly respected Nutritionist and Registered Dietitian and does a lot of consulting in the food business (www.mindyhermann.com). So, when we had breakfast together last month — both of us ordered oatmeal and fresh fruit, of course — the first thing I asked her was, “So what do you think of Mayor Bloomberg’s plan to reduce the allowed size of sugary drinks in the city?” Being … Continue reading

Food, Photos and Pinterest

OK, so we all know about Facebook. For all you Facebook virgins, the way I describe it to my 89-year-old mother is, “It’s like a bulletin board. You post things you want to share on YOUR bulletin board, and those who you have chosen as YOUR Facebook friends can see what you’ve posted. And it’s updated 24/7.” Hard to believe, but I have many friends and business colleagues who are NOT on Facebook. It’s not until they want to share some good news, photos from a trip or reconnect with … Continue reading

Let’s Move Salad Bars to Schools

You have probably heard of First Lady Michelle Obama’s “Let’s Move” campaign. She’s made it her personal mission to combat obesity and end it within a generation. It’s actually scary to think about the fact that our kids generation will be the first to live shorter lives than their parents’ generation, all because they aren’t as healthy. This is not a just political cause, even thought it was started by the First Lady. Whether you are Democrat, Republican or Independent, I think you will agree this is an important issue. After … Continue reading