Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

My New Year’s Resolutions and a Favorite Recipe

Now that we survived “the end of the world, as we know it,” (December 21 on the Mayan calendar) as well as Christmas and Hanukkah, I think it’s time to turn to the New Year. It’s a time for resolutions. I’m guessing the top New Year resolution is “to lose weight” – but I’m not going to make that mine, mostly because like many people I’m already obsessed with my weight and appearance. When thinking about what I want to do differently this New Year, I think about my work day. I have found … Continue reading

My surprise in Puerto Rico

Last week, my husband Garry and I took a 5 day mini-vacation in San Juan, Puerto Rico. If you haven’t been there, I highly recommend it, as it is a short flight from Miami. JetBlue Airways recently built their own terminal at the San Juan airport, as it has obviously become a high traffic destination.  Photo Credit: Flickr/Cogito Ergo Imago In preparation for our trip, I asked a produce industry friend who lives in the U.S. Virgin Islands for some recommendations of places to visit. She emailed me a great … Continue reading

A new Hanukkah tradition

This year, Hanukkah starts at sundown on December 8 and lasts for eight nights. Like many families, mine will gather the following weekend to celebrate this Festival of Lights. There will be more than 30 of us, and each family unit will bring their menorah (candelabra). Before dinner, we will say the traditional Hebrew prayers, tell stories and we will light all the candles. It is a beautiful sight, as we turn off all the lights and do this tradition only with the lights from almost a dozen menorahs. Then … Continue reading