This Is Not A Drill

On the last day of my week’s vacation on Maui, as I was getting ready for my morning walk, the Emergency Alert went off on my phone at 8:05. I glanced at the message, and heard the echo of the alarm going off on every cell phone of the hundreds of people, attending a medical trade show, who were in the same outdoor lobby area as me. It became surreal when I read the words, “Ballistic Missile Threat” and “this is not a drill.” Almost immediately, my cell phone rang. It was my daughter, Alex, calling me from our hotel room on the ninth floor. “What do I do, Mom?” “Get Continue Reading

Those annoying grocery store receipts

As I travel around the country visiting supermarkets, there is one big thing that annoys me: those unnecessarily long cash register receipts! You know what I’m talking about. You only buy one or two items, yet your receipt is so long that it has to be folded several times to fit into your wallet. I have often thought that supermarkets waste so much money on that coated paper. How many trees or how much petroleum is used to print those receipts? Can’t they make them shorter? And then, last week, … Continue reading

Today is World Diabetes Day

Clearly it is not a day of celebration, but rather a day to bring awareness to one of the worlds’ most prevalent and debilitating diseases. I first recall hearing about diabetes when actress Mary Tyler Moore disclosed that she was diagnosed with type 1 diabetes shortly after she launched the “The Mary Tyler Moore Show” in the early 1970s. Around the same time, one of my high school friends was diagnosed with diabetes and started daily shots of insulin. I remember wondering what caused her diabetes since she was not … Continue reading

Yes, men and women think differently

Like many company owners and chief executive officers, I belong to an executive roundtable group. This group of fellow CEOs from non-competing companies and industries serves as my unofficial “board of advisors.” It’s quite useful to have access to other CEOs to vet out issues and challenges, especially for a privately owned company. My group is called Vistage, and it has more than 20,000 members all over the world. The majority of the members are based in the United States, and my particular group is based in Southern California. On … Continue reading

Check this out on YouTube

Did you know that YouTube is the #2 search engine, after Google?  I learned that at a seminar I recently attended.  It made me smile, because Frieda’s started producing our own YouTube videos a few years ago, and eventually decided to have our own channel. Because we sell such crazy looking fruits and vegetables, it was natural to do short, fun, quirky videos about our unique produce. Our video on Blood Oranges has a Halloween theme with vampires and our video on Coconuts highlights the best way to open a … Continue reading