Riding on the Metro

I am a second generation Angelena, born and raised in Southern California. Even though I have lived here all my life, I discovered a part of L.A. that I never knew was there. And that is the amazing Metro rapid transit system, based out of Union Station, in downtown L.A. (or, as it is now referred to, “DTLA”). Even though the most frequent complaint about Southern California is our lack of a rapid transit system, you can see from this diagram that we apparently do have an amazing system. In fact, LA Metro is the third most comprehensive system in the country. I was intrigued when I received an invitation to attend a Metro Art Tour this past Saturday. Continue Reading

Having a purpose

When I started my blog three years ago, you probably didn’t know what my inspiration was and thought I just wanted to jump on the social media/blogger bandwagon. What inspired me was John Mackey, co-CEO of Whole Foods. He was in the news quite a bit at that time and his personal blog was causing a bit of a stir in the Wall Street community. But it made me think… The CEO of a company should have their own voice, separate from the corporation. So, I went to my marketing … Continue reading

Disneyland in 2013

My youngest daughter Sophia is a freshman in college at Eugene Lang of The New School in New York City and is home for her 5-week winter break. I cannot believe how fast her time at home was going by, so I asked her if we could schedule a Mommy-Daughter Day with her choice on what we do. She chose a day at Disneyland! Before we left in the morning, she said, “Mom, I want to go to Disneyland with my ‘mommy’ – not the CEO of Frieda’s!” (Did I mention … Continue reading

True Food Kitchen

Several times a month I get the opportunity to entertain clients. For me, they are usually men, and I  assume dinner means going to a steak house. That was until one of my clients decided to go healthy and lost a significant amount of weight by changing his eating and exercise regime. We set up a dinner and when I asked him what kind of food he was in the mood for, he said “something healthy.” I have to admit – I was very excited! Since I started my vegan … Continue reading

Doing Good at Age Nine

Last summer, I attended a two-day produce conference in Chicago, which I do quite a bit, so I wasn’t expecting anything extraordinary to happen. But then I met Katie. Katie is a 14-year-old entrepreneur from South Carolina. In 2008, Katie planted some cabbage seeds as part of a school gardening project. She did such a good job of nurturing her cabbage that it ballooned to 40 pounds! When her class project ended, she donated the cabbage to a local soup kitchen. Those 40 pounds of cabbage ended up feeding 275 people! … Continue reading