Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

2013 is the Year of Purple

Earlier this week, we had a group of produce and floral coordinators from one of our clients visit us. As I looked around the room, I noticed that two of the 15 people were wearing purple. That happens quite a bit. Not always on purpose, but frequently when someone comes to visit us (or we go to visit them), they wear purple. Which made me think…it seems like purple is everywhere this year! Fashion magazines, carpeting in buildings, company marketing materials… And as we began marketing our newest produce item, … Continue reading

On Being An Inspiration

In November, my sister Jackie and I received an email letting us know that our mother, Frieda, had been unanimously selected to receive the Lifetime Achievement Award from our industry trade group, the United Fresh Produce Association, at the Produce Legends Dinner.  It was only the third time this award had ever been given and mom was the first woman to receive it. In the weeks leading up to the event on January 28, mom received hundreds of congratulatory phone calls, emails, letters and gifts. It was quite overwhelming, for … Continue reading

My Thai Town Insider Tour

The advantage of being married to a non-Angelo (not native to Los Angeles) is that we are constantly looking for things to explore in Southern California. Last year, I wrote about my Melting Pot Tour of The Original Farmers’ Market, which we very much enjoyed. So, when we received an email telling us a new Melting Pot Tour was launching in “Thai Town,” we immediately signed up. We made our way up to Hollywood Boulevard Sunday morning to a place that I did not even know existed. Less than a … Continue reading

My 90% Vegan Journey

As you know, I decided to go vegan on August 1, 2012. I experienced many health benefits, including my cholesterol dropping from 221 to 196, my aches and pains (symptoms of being over 50) disappearing and continuing to have tons of energy. I learned a lot by reading The China Study, Forks Over Knives and watching “Fat, Sick & Nearly Dead.” I came to the conclusion that it was better for the planet and my body to not eat dairy, processed sugar or any animal products. I also found out … Continue reading