Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

Betty Goes Vegan

I know it may sound crazy, but there is a new cookbook out called Betty Goes Vegan. Yes, it’s Betty Crocker, the fictitious character who was created by a major food company in the last century to make certain foods and recipes more relatable to the American female shopper. Turns out that the authors Annie and Dan Shannon — longtime vegans living in New York — got the idea for the cookbook from the movie Julie and Julia about blogger Julie Powell’s compulsive year of cooking every recipe from Julia … Continue reading

Sunchokes® have a rich history

Have you ever heard of Sunchokes®? You may know them better as Jerusalem Artichokes. They are one of the HOTTEST vegetables for 2013, according to those organizations who track food trends, like The New York Times’ Julia Moskin. They are a knobby root vegetable that looks like fresh ginger root, but are crunchy with a nutty flavor, and can be eaten raw or cooked. Fresh Ginger Root Sunchoke® Jerusalem Artichokes were first discovered by my mom in 1965, as a man came walking down the Los Angeles produce market. He … Continue reading

Today is International Women’s Day

Since the early 1900s, March 8th has been observed as International Women’s Day. When I woke up this morning at a hotel in Florida and logged onto my computer, this popped up on my Google home page. I think it’s so great that the world has chosen a special day to honor women. Of course, women in the United States have a far better situation than women in many other parts of the world, but we should ALL be honored today. For the men reading this, you probably have female … Continue reading

There is hope for the next generation

This week, I made my annual trek to the Houston Livestock Show and Rodeo (HLSR). For 20 days, the community of Houston encourages and promotes the breeding, raising and marketing of better livestock and farm products through charitable, educational and scientific means. Much of the money raised by the HLSR goes to educational scholarships for children in Texas. This year, they awarded more than $12 million in scholarships! On my flight out of Houston, I started reading the February 25th edition of TIME Magazine and one headline caught my eye: … Continue reading