Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

Visiting the Space Shuttle Endeavour

Several weeks ago, I had the opportunity to visit the California Science Center in downtown Los Angeles. I remember taking field trips in grade school to the (then named) California Museum of Science and History. Although my memory of the museum had changed, things were still very much the same. When I recently visited, I was with a small group of prominent women, who were given a behind the scenes tour of Space Shuttle Endeavour, which ended its service in May 2011. You can read about how the Endeavour was … Continue reading

My favorite spring vegetable: The Artichoke

One of my favorite spring vegetables is the artichoke—which was recently dubbed the state vegetable of California! If I go to a restaurant that has freshly prepared artichokes as an appetizer, I cannot resist ordering one. I especially like the large green artichokes steamed. Dipping the leaves in a little butter or mayonnaise makes it extra delicious. Yum! So, when I was walking by our test kitchen earlier this week, and overheard our marketing team buzzing about a BABY artichoke recipe, I had to try it. Have you ever seen … Continue reading

Is there a worldwide helium shortage?

Earlier this week, I attended a produce trade show called the Northern California Fresh Produce and Floral Council Expo. There were over 150 booths, representing vendor companies from all over the world, and supermarket retailers, food service distributors and produce managers walking the show. About 60% of the booths represented fresh fruits and vegetables, and 40% were filled with flowers, plants and floral accessories. As I walked the show, I stopped at a booth for Mayflower Distributing, which was filled with balloons, a big business for floral departments of supermarkets. … Continue reading

Commend your Produce Manager!

Two years ago, our marketing team was brainstorming promotions, and we kept coming back to the story of how my mom introduced the Kiwifruit to America in 1962. The way she tells it, is that a consumer went into a Salt Lake City supermarket, asking for a fruit she had while traveling in New Zealand. It was called the “Chinese Gooseberry,” and she wanted to buy some at her local store. The produce manager didn’t know what it was, but he called the produce buyer of his company, who was … Continue reading