Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

We moved salad bars to California schools!

Yesterday morning, I did a 30-minute interview over Skype™ with a reporter from Chile in South America. Believe it or not, he had heard about our “Let’s Move Salad Bars to California Schools” Campaign (I wrote about it back in October 2012). He was intrigued with our success in getting the produce industry to rally around such a unique cause. A quick refresher: Last July, I joined three fellow produce industry leaders and we asked companies and individuals to invest in kids through our salad bar program. We asked anyone … Continue reading

I found my favorite Celery grower!

Have you noticed the quality of celery has not been up to par lately? During the last six weeks, no matter which store I buy my heads of celery at, whether they’re organic or conventional, the heads look puny, don’t have a bright green color, and go bad quickly. So, lucky for me, at the recent produce industry Women’s Fresh Perspective’s Conference I attended in Scottsdale, AZ, I was seated next to a woman who sells celery for a living! Did you even know a job like that existed? Her … Continue reading

Helping teens be career ready

Do you have a friend who is a great connector/networker? You know, that person who always offers to introduce you to new people you might have something in common with? That perfectly describes my friend, Betsy. Not only is Betsy a connector, but she happens to be a recruiter for Adecco USA, which is the world’s largest workforce solutions provider (the fancy name for what we used to call an employment agency or temporary services). Earlier this week, Betsy introduced me to Adecco USA’s President, Joyce Collier Russell, who was … Continue reading