Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

I stand corrected

I wrote a blog post in March 2012 entitled “Don’t believe everything you read on the Internet,” and there have been a lot of comments left on the post. So many comments, in fact, I feel it’s appropriate to respond. As you can see in the blog post, several friends asked me whether or not it was a good idea to wash their strawberries in a water and vinegar solution in order to prevent mold. I had never heard of that method, so I contacted a respected colleague who has … Continue reading

The Sugar Beet Festival comes to Los Alamitos

I grew up in a small town in Orange County called Los Alamitos. My parents purchased their first house there, 55 years ago, and my mom Frieda still lives in the same two-story home today. Coincidentally, when our company outgrew our downtown Los Angeles warehouse, the best location we found was right here in my hometown! So, 19 years ago this week, we moved Frieda’s, Inc. to Los Alamitos, California. Tomorrow, Los Alamitos will be hosting the first ever Orange County Sugar Beet Festival. As it turns out, Los Alamitos … Continue reading

Summer Salad Ideas

This past weekend, I invited a few of my long-time girlfriends over for dinner. One of my friends doesn’t eat fish, so instead of figuring out which protein to use, I decided to skip the protein and make a vegetarian dinner. Everyone ended up loving it! Try these easy recipes for 4th of July, or any time you are entertaining this summer. First, I made Caprese Salad with Heirloom Tomatoes. I thickly sliced the tomatoes and layered them between thick slices of BelGioioso Fresh Mozzarella and fresh basil leaves. Then, … Continue reading