Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

Stress can be good for you.

A few weeks ago, I wrote a blog post about how resilient my 90-year-old mom is. After thinking about the way my mom handles stressful situations, I decided I wanted to be more like her and not let things stress me out. Soon after, I happened to listen to a TED talk by Dr. Kelly McGonigal entitled “How to make stress your friend.” The title definitely got my attention. Just in case you’re not familiar, TED is a nonprofit devoted to Ideas Worth Spreading, focusing on Technology, Entertainment, and Design. … Continue reading

L.A. Kitchen

“Neither food nor people should ever go to waste.” That is the quote on a “nice to meet you” postcard I received from Robert Egger. I met Robert last week at a symposium held at the Milken Institute in Santa Monica. He was on a panel, entitled “Hungry and Obese: Food and America’s Well-Being,” with six other food pioneers, including my friend Nona Evans of the Whole Kids Foundation. Each panelist could have spoken for an hour about their passion for ending obesity and feeding the hungry, but it was … Continue reading

What’s not to love about Pomegranates?

It’s Pomegranate season! Last week, I wrote about the new fruits to enjoy in the Jewish New Year, but I wanted to save the best, and most special, fruit for its own feature. I have a long, personal history with Pomegranates. When my parents moved into our home in 1958, they planted many fruit trees in our huge backyard, alternating between Pomegranates and Feijoas. As young girls, Jackie and I found interesting ways to use Pomegranates. Our Pomegranates would ripen in mid-October, so we would bag them for door-to-door selling … Continue reading