Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

Why it’s okay to confuse grocery store cashiers

Last month, Huffington Post’s Rebecca Orchant wrote about her plight as a foodie who confuses and frustrates supermarket cashiers with her purchase of “weird produce.”  As a consumer, I can understand how that feels.  You’re in a rush and the cashier doesn’t know what you’re trying to buy and takes too long to ring it up. Instead of getting frustrated with the cashier’s lack of familiarity with specialty produce, I have a different idea.  I think we should appreciate the fact that we have such a wide variety of produce … Continue reading

Oktoberfest for Vegans!

If you are a regular reader of my blog, then you know that I became vegan in August 2012.  I have continued to have a 90% plant-based diet, fitting in egg whites and fish occasionally for protein. As of late, I have been seeing more and more information about the popularity of plant-based, or vegan, diets. Recently, the headline, “This Year’s Oktoberfest Caters to Vegans” of a Specialty Food Association article caught my attention. Oktoberfest is the world’s largest fair held annually in Munich, Bavaria, Germany. It is a 16-day … Continue reading

Dining with the White House Chef

This week was an interesting one to be in Washington DC.  I was there as part of the produce industry’s annual Public Policy Conference, and of course we had visits scheduled with our elected congresspersons.  But many were cancelled as part of the government shutdown. As it turns out, the highlight of the week was a special dinner at the Newseum, the official Museum of Journalism, and I have written about it here before. On Monday evening, I was invited to a dinner prepared and narrated by Chef Walter Scheib, … Continue reading