Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

Gearing up for the Holiday Season

When some people think about the upcoming holiday season (Thanksgiving, Hanukkah, Christmas), their heart starts to beat a little faster and they break into a sweat.  I have heard that it is actually quite a stressful period of time for some people. So, when I was at my CEO Group’s couples retreat this past weekend, I found the speaker’s topic to be quite timely. When Dr. Jerry Kornfeld walked into the room, he looked kind of familiar.  After hearing his introduction, I realized where I had met him.  Back in … Continue reading

What vegetable to make for Thanksgiving this year

It’s no secret that for the first and only time in our lifetime, the Jewish Holiday of Hanukkah will fall during the Thanksgiving festivities. So, this year in our family, instead of having a Thanksgiving dinner celebration (with all the trimmings), and then a family Hanukkah party–we call it a Latke (potato pancake) party–a few weeks later, we are combining the celebrations into one giant dinner with about 25 people. With the many different branches of our family, we have so many dining options. A few years ago, I decided … Continue reading

My dinner in Beverly Hills – a surprising lesson

Have you ever heard of the fashion designer BCBG or BCBGMaxazria? You probably have seen their clothing in magazines, in department stores or in their own showrooms and stores. I first became acquainted with BCBG when I heard their Chief Creative Officer, Lubov Azria, speak at a luncheon last year. What most inspired me about Lubov’s story was that she combined her humble beginnings from the Ukraine with her passion for fashion to create a fashion-forward clothing line that is approachable and affordable for all women. So, when a friend … Continue reading

The Power of Purple

Last week, our company was in New Orleans at our industry’s annual trade show and convention, the PMA (Produce Marketing Association) Fresh Summit.  When we arrived at the Marriott Hotel, I noticed a chef in the lobby.  Of course, we struck up a conversation.  It turns out that Chef Chad Roldan is the Executive Chef of the New Orleans Marriott. Naturally, our conversation turned to produce. Chef Chad asked us about our purple theme, and of course, I told him about the newest purple vegetable that we have introduced: the … Continue reading