Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

What Flavor Essentials Belong in Your Pantry?

When I think about the essential flavorings and ingredients to have on hand in my kitchen at all times, I am at first tempted to think about dried herbs. You know what I’m talking about. Those jars, gathering dust in the spice rack. Just last week, when I was preparing a recipe, I found that all I had was a jar of stale, flavorless herbs. Who knows how long they had been there! And then, I realized that I did NOT have the other spice that I was looking for. … Continue reading

The Future Is Transparent

Last week, I spent much of my time in New York City attending one of our industry’s premier trade shows: The New York Produce Show. This show is different from most others I attend: the first day is a Global Trade Seminar; the second day is the trade show, complete with exhibit booths and a breakfast; and the third day is a Foodservice Forum, featuring famous chefs and thought leaders in the culinary world. Lots of industry and non-industry people were talking about trends, sandwiched around a day of looking … Continue reading

How Should Humans Eat?

Last week, I spent three days visiting my youngest daughter, Sophia, who is a second-year student at The New School/Eugene Lang College in New York City. Because she could not come home for Thanksgiving/Hanukkah this year due to her work schedule, I thought I would go visit her. After I arrived, we started to talk about food and where we would eat lunch. The first thing I said to her was: “I want to go to this Hu Kitchen that I keep seeing on your debit card statement!” I wrongly … Continue reading