This Is Not A Drill

On the last day of my week’s vacation on Maui, as I was getting ready for my morning walk, the Emergency Alert went off on my phone at 8:05. I glanced at the message, and heard the echo of the alarm going off on every cell phone of the hundreds of people, attending a medical trade show, who were in the same outdoor lobby area as me. It became surreal when I read the words, “Ballistic Missile Threat” and “this is not a drill.” Almost immediately, my cell phone rang. It was my daughter, Alex, calling me from our hotel room on the ninth floor. “What do I do, Mom?” “Get Continue Reading

What vegetable to make for Thanksgiving this year

It’s no secret that for the first and only time in our lifetime, the Jewish Holiday of Hanukkah will fall during the Thanksgiving festivities. So, this year in our family, instead of having a Thanksgiving dinner celebration (with all the trimmings), and then a family Hanukkah party–we call it a Latke (potato pancake) party–a few weeks later, we are combining the celebrations into one giant dinner with about 25 people. With the many different branches of our family, we have so many dining options. A few years ago, I decided … Continue reading

My dinner in Beverly Hills – a surprising lesson

Have you ever heard of the fashion designer BCBG or BCBGMaxazria? You probably have seen their clothing in magazines, in department stores or in their own showrooms and stores. I first became acquainted with BCBG when I heard their Chief Creative Officer, Lubov Azria, speak at a luncheon last year. What most inspired me about Lubov’s story was that she combined her humble beginnings from the Ukraine with her passion for fashion to create a fashion-forward clothing line that is approachable and affordable for all women. So, when a friend … Continue reading

The Power of Purple

Last week, our company was in New Orleans at our industry’s annual trade show and convention, the PMA (Produce Marketing Association) Fresh Summit.  When we arrived at the Marriott Hotel, I noticed a chef in the lobby.  Of course, we struck up a conversation.  It turns out that Chef Chad Roldan is the Executive Chef of the New Orleans Marriott. Naturally, our conversation turned to produce. Chef Chad asked us about our purple theme, and of course, I told him about the newest purple vegetable that we have introduced: the … Continue reading

Why it’s okay to confuse grocery store cashiers

Last month, Huffington Post’s Rebecca Orchant wrote about her plight as a foodie who confuses and frustrates supermarket cashiers with her purchase of “weird produce.”  As a consumer, I can understand how that feels.  You’re in a rush and the cashier doesn’t know what you’re trying to buy and takes too long to ring it up. Instead of getting frustrated with the cashier’s lack of familiarity with specialty produce, I have a different idea.  I think we should appreciate the fact that we have such a wide variety of produce … Continue reading