University of La Verne

Do College Students Need More Life Skills?

It all started on the golf course. Early last year, I attended the Northern Trust Open at the Riviera Country Club in Los Angeles. As I was wandering around the clubhouse, I ran into Mark Brian Smith, the filmmaker who produced and directed “Fear No Fruit,” the documentary about my mom and our family business. He had with him a longtime personal friend Simon, a banker. As per usual, we shook hands and exchanged business cards. So I guess I was a little surprised when six months later I received an email from Simon, who had changed banks, inviting me to be the keynote speaker at a CEO summit. As it turns out, his new bank, Union Bank, is a sponsor of the CEO Summit at the Continue Reading

What I Learned in Berlin

Two weeks ago, I traveled to Berlin to attend the largest produce convention in the world! Yes, believe it or not, in the middle of winter, produce growers, distributors, seed companies, and machine manufacturers from around the world gather in Berlin for Fruit Logistica. This was my fifth time attending, and each time I get different insights. First, let me explain the scope and scale of the show. Messe Berlin is the convention facility, and it consists of 18 contiguous buildings and halls; some are multi-level. There are exhibitors from … Continue reading

February Is Potato Lover’s Month

Our produce industry likes to have a little fun.  In the spirit surrounding the Super Bowl, I found out about a bet that was made in a YouTube video between the Washington State Potato Commission and the Colorado Potato Administrative Committee.  Washington challenged Colorado to a football wager: the losing side was to donate 500 pounds of fresh potatoes to the winning city’s food banks for every point scored, and the losing executive director would travel to the winning team’s city to promote its potatoes! In the end, food banks in … Continue reading

Sticking to Your Mission

You’ve probably all heard about the big news. CVS/pharmacy made an amazing announcement that it will stop selling cigarettes and all other tobacco products at its more than 7,600 stores nationwide by October of this year, making it the first national pharmacy chain to do so. “Ending the sale of cigarettes and tobacco products at CVS/pharmacy is simply the right thing to do for the good of our customers and our company. The sale of tobacco products is inconsistent with our purpose—helping people on their path to better health…By removing … Continue reading