Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

Posting a Restaurant Review on Yelp

Most of us have certain apps on our smart phones that we use regularly. For example, I oftentimes check in on Facebook when I am at interesting places, and I use my airline app to check on the status of my flight times and departure gates. But it’s not very often that I post a review on Yelp. This past weekend, my husband and I were in Monterey, California. We walked through Carmel, went to see the Pebble Beach Golf Course (it is stupendous), and did the 17-Mile Drive, a … Continue reading

From Airfield to Farmland: the Transformation of the Great Park

You may have heard of the El Toro Marine Corps Air Station in south Orange County. Many years ago it was decommissioned, and there was much controversy about how the vacated base should be used. Last weekend, I was finally able to visit what is now called the Orange County Great Park with my good friend, A.G. Kawamura. A.G. and his brother, Matthew, own Orange County Produce. Their two main commercial crops are strawberries and green beans. I found out a few years ago that our two companies are the two … Continue reading