Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

How You Put On Your Socks is Important

Each of us has two lives: our personal life and our professional life. You know, like the weekend vs. the rest of the week. Some people say you are two different people: the You that is at work—and the You on your personal time. But I do not subscribe to that philosophy. I believe there is one true You. If you know me, you know that a big part of my personality has always been that I want people to like me. When I opened up an April issue of … Continue reading

The Truth About Food Packaging

One of the first jobs I had when I started working for my mom after college in the early 1980s was ordering and designing packaging. And one of my projects was to look over our then-bagged Blackeyed Peas. We had introduced the “rehydrated dried, quick-cooking” Blackeyed Peas to the market in 1970, and it was about time we redesigned the package. Before I could give direction to our design firm, my mom suggested I go visit the head of the Food & Drug Administration in Los Angeles, whose office was … Continue reading

Why I Don’t Blog Every Week

You’ve probably noticed that some weeks I post a blog and some weeks I don’t. When I do, it’s because I have something important to say. When I don’t, it may be because my travel schedule has gotten out of hand or, more likely, because I don’t have something meaningful to write about. I feel that it’s better to skip writing a blog post if it’s not going to make a difference to you, my readers. I know many bloggers post daily or weekly without fail—even when they don’t have … Continue reading