University of La Verne

Do College Students Need More Life Skills?

It all started on the golf course. Early last year, I attended the Northern Trust Open at the Riviera Country Club in Los Angeles. As I was wandering around the clubhouse, I ran into Mark Brian Smith, the filmmaker who produced and directed “Fear No Fruit,” the documentary about my mom and our family business. He had with him a longtime personal friend Simon, a banker. As per usual, we shook hands and exchanged business cards. So I guess I was a little surprised when six months later I received an email from Simon, who had changed banks, inviting me to be the keynote speaker at a CEO summit. As it turns out, his new bank, Union Bank, is a sponsor of the CEO Summit at the Continue Reading

The Importance of ‘The Last 10 Yards’

Last week I learned a new produce term, “the last 10 yards.” One of my produce colleagues and I sit on the advisory board of a start-up produce company, and we were advising the owners about the ins and outs of the produce industry. We were talking about how to get sales of their new product and how challenging it can be. And that’s when my friend said, “It is all about the last 10 yards.”   He was referring to the fact that you can sell your product or … Continue reading

The Newest Thing With Cauliflower

I’m guessing you might think of Cauliflower as kind of a boring, white vegetable that is smelly when you cook it. But things have changed. First of all—have seen all the fabulous colors of Cauliflower? Purple, green, and orange! And then there is the distant cousin, Romanesco, which is actually its own vegetable, although it resembles a Cauliflower…kind of. Although we have been selling baby Cauliflower since the 1980s, you can now find miniature versions of it and Romanesco at farmers markets, upscale supermarkets, and restaurants.   During one of … Continue reading