Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

The Importance of ‘The Last 10 Yards’

Last week I learned a new produce term, “the last 10 yards.” One of my produce colleagues and I sit on the advisory board of a start-up produce company, and we were advising the owners about the ins and outs of the produce industry. We were talking about how to get sales of their new product and how challenging it can be. And that’s when my friend said, “It is all about the last 10 yards.”   He was referring to the fact that you can sell your product or … Continue reading

The Newest Thing With Cauliflower

I’m guessing you might think of Cauliflower as kind of a boring, white vegetable that is smelly when you cook it. But things have changed. First of all—have seen all the fabulous colors of Cauliflower? Purple, green, and orange! And then there is the distant cousin, Romanesco, which is actually its own vegetable, although it resembles a Cauliflower…kind of. Although we have been selling baby Cauliflower since the 1980s, you can now find miniature versions of it and Romanesco at farmers markets, upscale supermarkets, and restaurants.   During one of … Continue reading