Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

You Can Tell Fall Is Here

I could tell it was autumn last week while I was traveling in the Pacific Northwest, even though the temperatures were in the 80- to 90-degree range. How? Because I saw HUGE hard-shell squash displays in every supermarket. (Note: It is normal procedure at most supermarkets to do a “fall reset.” Pumpkins, squashes, apples, and oranges are moved to the front of the department. Displays of cooking vegetables get bigger. And summer fruit displays become much smaller or disappear altogether.) Doesn’t this make you think of fall? Beautiful displays of … Continue reading

The Importance of a Smile

One of my favorite songs these days is “Happy” by Pharrell Williams. Every time it comes on the radio, I get a huge smile on my face. So, when I was returning from a weekend trip in Ft. Lauderdale, Fla., this past weekend and we were dropping off our rental car, I must have been thinking of that song. As I got out of the car, I smiled at the attendant. His reaction was amazing. “What a great smile you have!” he said. “Thank you!” I replied. “It’s not just … Continue reading