Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

Why I Haven’t Installed the Latest iPhone Update

Let me put it this way: Mercury is in retrograde. That sentence may or may not make sense to you, but I have written about that silly, menacing planet before. Here’s a quick recap. In astrology, Mercury is the planet that rules communication, both interpersonal and electronic, as well as clear thinking, truth, and travel. Three to four times a year, the planet appears to move backward in the sky, known as “Mercury in Retrograde.” During such periods, you will find that things go wrong—more so than usual. According to … Continue reading

October Is Vegetarian Month

As the “vegetable lady”—my friends all call me this—anything that has to do with fruits and vegetables always makes me happy. You may recall, a little over two years ago, I decided to go vegan for a month. The difference between being a vegetarian and being vegan means that not only do you eat a diet filled with plant-based foods, but you do not eat any animal-derived products. So, no dairy or eggs. For some vegans, that also means no honey since bees are technically an animal. I chronicled my … Continue reading

Why Texting in the Workplace Is Here to Stay

Last Sunday, my mother, Frieda, and I were invited to participate in a panel discussion at the Hotel Irvine in Irvine, California, to share our experiences as members of a family business. (By the way, a family business is defined as one that has two or more family members in positions of authority.) You know, our lessons learned that we could share with others. We were invited by my longtime friend and fellow woman business owner, Patty DeDominic. Patty founded of one of the largest staffing companies in Los Angeles … Continue reading