Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

Is Every Headline Newsworthy?

I call it “media fatigue.” I think you know what I mean. You turn on the TV or radio, and listen to various pitches for the upcoming news. It usually includes some “sensational” one-liner that is meant to catch our attention and make us not want to miss the news. “Fire threatens hundreds of homes near you!” “The cure for cancer is near!” “Watch this exclusive video of the Police Chief of Los Angeles in handcuffs!” (This one was really in the headlines a few days ago.) And what do … Continue reading