Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

Produce Trends for 2015

I just can’t resist offering up my thoughts on a few produce trends for 2015. The great thing is that fresh produce is front and center for all things healthy, and retailers and restaurant operators (and chefs) are even more in love with fresh produce than they ever have been. Plant-based Protein Yes, that’s right. Who knew that many produce items can be a source of protein? This is super important to vegans and vegetarians, but the spillover is that all consumers are finding out about fresh produce as a … Continue reading

Giving Back by Sponsoring an Intern

Do you or your firm have interns? Have you thought about how you could potentially change that person’s life by the way you structure the internship? This is our fifth year hosting an intern from EARTH University in Costa Rica. We were first introduced to EARTH when it began in 1990 in the rainforests of eastern Costa Rica. We were fascinated with its focus on true sustainability. Each year, EARTH brings approximately 100 students from the tropics around the world—starting with Central and South America, and now including students from … Continue reading