Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

It’s a Citrus Time of Year

Back in the “good old days,” when we didn’t have year round supplies of almost every kind of produce from different parts of the world, January and February signaled the peak of citrus season. Of course that means “normal” citrus varieties like navel oranges, pink and white grapefruit, and regular lemons. But my produce world is anything but “normal.” So, I’d like to introduce you to a few of the more unusual varieties of citrus fruits that you will probably find in your local supermarket and on the menus of … Continue reading

My Third Culinary Tour of Los Angeles

One of my passions is food (obviously) and because I live in Southern California, one of the most amazing food meccas in the world, I continue to explore different areas of the Los Angeles basin for delicious destinations. Even as a native Angeleno, I am amazed and surprised at what I have learned the last few years. We are truly a melting pot of people here in SoCal, and it’s so much fun to explore! In late December, I signed up for my third Melting Pot Food Tour. I have … Continue reading