Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

The Mystery Behind Turmeric

This is how you pronounce Turmeric: TWO-mer-ick. And if you’re wondering what I’m talking about, here’s a picture: To me, turmeric looks like a cross between a small piece of ginger root and a carrot. In fact, turmeric (Curcumic longa) is related to ginger. You may have noticed it showing up in recipes and food blogs more frequently and wondered why. Well, in recent years, we have seen a surge in consumer interest and demand for this root. The first reason is that Indian and Southeast Asian cuisines have gained popularity … Continue reading

I Guess I Have a Crystal Ball!

Sometimes it really does feel like I have a crystal ball. For example, I gave a speech over two decades ago and predicted some future happenings in the supermarket industry, and now one of them is happening! I’m referring to the “sudden” focus and presence of registered dietitian nutritionists, or RDNs, in supermarkets. Back in 1994, I referred to RDNs as “consumer relations specialists.” I predicted that supermarkets would soon employ consumer relations specialists who would make sure supermarkets were focusing on the needs of their shoppers, instead of just … Continue reading