Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

Another Conference?

There is a new business disease. It’s called “conference burnout.” You may have it. It goes like this: Every morning when you look through your emails, in between all your necessary and urgent company and client emails, are email invitations highlighting the “latest and greatest” conferences. You can attend conferences put on by INC. Magazine, Fast Company, Fortune, Hubspot, and other experts in New York City, Austin, or Chicago. You get excited about the subjects you’re interested in, or speakers who you would love to hear and meet in person. … Continue reading

Meeting Someone Famous

I don’t usually get star-struck. I have no interest in getting autographs of famous people or visiting the homes of the stars in Hollywood. But about six weeks ago, my daughter Alex and I attended an NCAA Sweet 16 Championship game at Staples Center in Los Angeles. Afterwards, we decided to grab dinner at one of our favorite restaurants, Border Grill, which is owned and operated by longtime business partners, Susan Feniger and Mary Sue Milliken. They are big users of fresh produce and offer flavorful and fresh authentic Mexican … Continue reading