Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

Demystifying Shishito and Padron Peppers

In early June, I was having dinner at the Japanese-Peruvian fusion restaurant Chotto-Matte, one of the hippest places in London. Imagine sushi meets root vegetables—on steroids! It was one of the most amazing, enjoyable, and inspiring dinners I’ve had in a while. Yes, that was in England, which in the past has not been known for the most adventurous cuisine. (Fish and chips and meat pies, anyone?) So, out came a plate filled with thin, roasted green peppers. I said, “Oh, look at these Shishito peppers!” My friend gave me … Continue reading

My Advice

Last week I had the opportunity to share my thoughts, and a bit of my personal history, with a few hundred produce friends—both men and women—at the Women in Produce Reception at the annual United Fresh Produce Convention in Chicago. For most of my life, I have told my company’s story and the story of how my mother founded our business, but never before have I talked about what it was like to grow up as the daughter of entrepreneur Frieda Caplan and labor negotiator Al Caplan. Most people think … Continue reading