Frieda's Specialty Produce - Specialty Fruits

New Fruits for the New Year

It’s an auspicious week. At sundown on Wednesday, September 20, the Jewish New Year, Rosh Hashanah, will begin. The celebration of the Jewish New Year is observed for 10 days and will culminate with the Day of Atonement, Yom Kippur, starting at sundown on Friday, September 29, and ending the next day. Right in the middle is the autumnal equinox in the Northern Hemisphere on September 22. That is the day that the daylight and night hours are virtually equal. Several traditions surround the Jewish New Year. One of my favorites is the tradition to try a new fruit in the new year. That tradition is never more evident than in New York and Los Angeles, where large neighborhoods of Jewish consumers clamor to buy the weirdest and most unusual Continue Reading

What the hell do I do with Kohlrabi?

This past weekend I was in beautiful Monterey, California, attending the annual Produce Marketing Association Foodservice Conference. I found it energizing to rendezvous with friends and enjoyed some fantastic educational programs there. Much of Saturday morning was filled with speakers talking about food trends. One of the most prominent trends is the increasing presence of vegetables at the “center of the plate.” There has been a buzz about this for many years, but it seems to have reached critical mass now. In fact, both Chef Jet Tila of Food Network’s … Continue reading

Why I Stopped Juicing

Like many people, I bought a juicer a few years ago after watching the movie, “Fat, Sick and Nearly Dead,” starring Australia-born Joe Cross. If you haven’t seen the movie, I highly recommend it. (You can get it on iTunes or Amazon.) I was enamored with juicing and its positive effects on our health. Of course, I started out with great intentions for my juicer. However, juicing is a hassle and there are many things that didn’t work for me: You have to buy LOTS and LOTS of fresh fruits … Continue reading

Is Bigger Really Better?

It always bugs me when I go into a produce department and all the fruits are so large. You know what I mean—strawberries the size of billiard balls, apples and oranges (or even bananas) so big that you could split the fruit with a friend! And these big fruits don’t always have the best flavor. I would rather have medium- or small-sized fruits with better flavor. (Honestly, they’re also a perfect portion to snack on!) So, I was very interested to read an article in the recent Los Angeles Times … Continue reading