University of La Verne

Do College Students Need More Life Skills?

It all started on the golf course. Early last year, I attended the Northern Trust Open at the Riviera Country Club in Los Angeles. As I was wandering around the clubhouse, I ran into Mark Brian Smith, the filmmaker who produced and directed “Fear No Fruit,” the documentary about my mom and our family business. He had with him a longtime personal friend Simon, a banker. As per usual, we shook hands and exchanged business cards. So I guess I was a little surprised when six months later I received an email from Simon, who had changed banks, inviting me to be the keynote speaker at a CEO summit. As it turns out, his new bank, Union Bank, is a sponsor of the CEO Summit at the Continue Reading

I Want to Know What’s in My Food

I remember 20 years ago when the FDA launched the “Nutrition Facts” label in its current version. I was in charge of packaging at my company and the thought of having to change all of our packaging to include Nutrition Facts panels, plus performing all the nutritional analysis to get accurate information, was a bit daunting. I remember thinking, “Why are they doing this? This is going to cost us a fortune and will consumers even read it, anyway?” That was definitely 1990s thinking on my part. Over time, I … Continue reading

My Accidental Culinary Tour of Copenhagen

Last week, I was fortunate enough to spend eight days on vacation in Copenhagen, Denmark. The original purpose of my trip was to spend time with my youngest daughter Sophia and another family. But we ended up having a grand culinary adventure due to my good fortune of having foodie friends! Well, I’m here to tell you that because of my many new tastes and sensory experiences, I would highly recommend an extended visit to Copenhagen to anyone who is open to explore and be surprised. It started four months … Continue reading

Meet the Intern (no, not Robert DeNiro)

This is the sixth year that Frieda’s has hosted an intern from EARTH University in Costa Rica. (Remember Isaiah from last year?) Every third-year student from this amazing international university gets to spend four months interning at a company somewhere around the world as part of the university’s learning by doing philosophy. Our intern this year is Rumbidzai Hove. Twenty-two-year-old Rumby — pronounced room-bee — is originally from Zimbabwe. She and her brother were raised by a single mom. Before Rumby moved to Costa Rica for her four-year college education, … Continue reading